Would you like to know the No.1 reason for Business Failures?
Poor or Zero Marketing. Period.
The No.1 reason for failure in business is no sales, no cash in the bank account.
Almost 95% of companies which gets started, close down within the next 5 years and only 5% survives and 1% succeeds.
When a small & medium size entrepreneur starts his business, he either starts out of his passion or pushed into entrepreneurship because he got bored with his corporate job. The job was not keeping him/her happy.
Out of sheer passion and excitement, they get up few clients first, make such bucks and get stuck afterwards.
Soon, they realize that they need a continuous flux of customers/clients for their business.
Though 100% of them agree, that they have to build contacts and relationships, very few work towards it.