Start with WHY (Penguin UK, Oct 2011)

Look what I got yesterday as a special gift.

This is a MUST read book for any business owner or a business leader.

I have read this book few times and I strongly recommend you to buy and read this book.

Here are 3 lessons you should take away from his mission:

  1. If you want to inspire others, always communicate your why first.
  2. Excited team-mates are the best resource for any business.
  3. You don’t need sleazy sales tactics when you start with why.

Simon’s TED Talk is worth listening to and it’ll change your life or at least your perspective on it.

Simon’s key idea in a nutshell: “People don’t buy what you do, they buy why you do it.”

You can click here to buy this book from Amazon.

Start With Why: How Great Leaders Inspire Everyone To Take Action

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